Book Review: Web 2.0 neue Perspektiven für Marketing und Medien

Sehr gelungenes Buch, der Autor Gianfranco Walsh beleuchtet sehr intensiv die Technik Web 2.0. Dies tut er in dem Umfang und in der Qualität, das sogar ein Leie verstehen kann um was es sich handelt. Der Autor wechselt zwischen eher Theorie lastigen Kapiteln und praktischen Beispielen. Meiner Meinung nach ein sehr gelungenes Buch sowohl für interessierte Laien wie auch Personen die sich schon mit der Materie beschäftigt haben oder in ihr tätig sind.

Social Engineering

Video: Interview Sharon Conheady über Social Engineering (10:41)

I watched this video it was really interesting. It shows me some new forms of Social Engineering instead of Phishing.

It's very dangerous this time to surf the internet or be a part of it without no knowledge of these risks.

There is some more information about it on wikipedia: click me :).

Don't be an idiot, surf safe.

All from me now happy surfing

m4xx

Crowdsourcing

Crowdsourcing is the act of taking a function former performed by an employee and outsourcing it to an undefined person, generally large group of people using information technology.

Crowdsourcing relies on a combination of distributed networks, inexpensive digital tools for production and people who create content, rate other people's work or solve problems in their spare time.

There are a lot of services for providing Crowdsourcing tools like:

http://www.designcrowd.com/crowdsourcing/

http://www.smartsheet.com/crowdsourcing

http://www.clickworker.com/en/

If you have a lot of spare time try it!

m4xx

Podcasts

A podcast is a type of digital media consisting of an episodic series of audio or video files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism derived from "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players. 

Variants:

Video podcast: The same as a normal podcast, but it includes video.

Podcast novels: A podcast novel is a mix of the traditional podcast and a format called audiobook. It’s like a traditional novel but it’s delivered via RSS. The recording process is made continuously. Every time an episode is done it will be released online. Podcast novels are distributed over the Internet, commonly on a weblog. 

Enhanced podcast: Enhanced podcast is also an expansion of the traditional podcast format. It includes some extra information like images displayed simultaneously. Links are also allowed to provide extra information and content.

Platform: The most used platform is called iTunes. iTunes is a media player computer program, used for playing, downloading, saving, and organizing digital music content and video files on personal computers. It can also manage contents on iDevices. Other software not that popular is also available for different platforms.

A list can be viewed on: http://www.buzzmaven.com/podcast-software-list.html#Macintosh_Podcast_Software. 

Most popular Podcasts in Germany: 

The most popular podcast(audio) on iTunes is actual because of the european championship, Jogis Jungs provided by SWR 3, a bavarian radio station. 

2nd is Quarks and Co(video podcast) a scientific TV format explaining the world from the eyes of a scientist. 

3rd is Wissen macht Ah! the same format like the previous one from Westdeutscher Rundfunk.

Science 2.0

Science 2.0 focuses on the human-designed world in which the dynamics of trust, privacy, responsibility, and empathy are determinants of success.

Advancing Science 2.0 will require a shift in priorities to promote intense collaboration, integrative thinking, teamwork-based education/training, and case study ethnographic research methods. 

Ben Shneiderman lays out an ambitious vision that will impact research funding, educational practices, and democratic principles.

Write something what you think about it.

m4xx

Clay Shirky: How social media can make history

Another Ted talk:





At the beginning Cly Shirky is talking about the development of media in the 20th century. This time media was static.
Now in the 21th century the internet reached the technologie level, that everyone can easily share it's own opinion pictures and videos. Since the rising of the smartphone every owner gets the capabilities to record videos and take pictures.

He explained that situation by describing the information flood at the earthquake in China.
People instantly reported the situation to their social networks. Also BBC got the first info about the earthquake from twitter.

Just watch this short talk to get involved in.

m4xx

Cyber War

Hi again!

Today i'll tell you something about Cyber War. Cyber War is a form of warfare, but it's limited to the level of the Cyberspace.

The most importent methots of Cyberwar are:

Spying: Infiltrating alien computer environments to get information.

Defacement: Hijacking a website to change the content of it, often used for displaying propaganda.

Denial of Service attacks (DoS) : Here people try to create a request overflow to tie the target site or service.

Today every government has a department to prevent Cyberwar some of them are secret some not.


In Germany its called: "Abteilung Informations- und Computernetzwerkoperationen, Cyber-Einheit der Bundeswehr".


In the States: "United States Cyber Command (USCYBERCOM)"


Here we can see that its really importent to have this type of department to prevent these kinds of attacks.


Greetings

m4xx